In recent years, collegiate athletics has undergone significant transformations, particularly with the introduction of Name, Image, and Likeness (NIL) policies. These changes have been popular in discussions at the Division I level, but their influence is increasingly making its way into Division II institutions, including Saint Anselm College. 

Understanding how NIL affects these schools gives us a better understanding of student-athletes and athletic programs nationwide.

Saint Anselm College has addressed the NIL movement by establishing a comprehensive policy to guide its student-athletes. Effective July 1, 2021, following the NCAA’s authorization, the college implemented guidelines allowing student-athletes to be compensated for their NIL while ensuring adherence to NCAA regulations and the institution’s values. Key components of Saint Anselm’s NIL policy included disclosure requirements where student-athletes must disclose all NIL opportunities to the Office of NCAA Compliance at least five days before committing to any activity. 

This measure ensures that engagements are permissible and do not jeopardize eligibility. Athletes are permitted to employ professional representation, such as agents or attorneys, specifically for NIL activities. The use of the college’s logos, trademarks, and facilities for NIL purposes requires prior written consent. This helps maintain the integrity of the college’s brand and ensures alignment with institutional policies. Engagements promoting gambling, alcohol, tobacco, adult entertainment, and other areas conflicting with the college’s core values are strictly prohibited.

This structured approach reflects Saint Anselm’s commitment to supporting its student-athletes’ personal growth as players while upholding academic and athletic integrity.

While NIL agreements have greatly changed opportunities for student-athletes, their impact varies across divisions. At the Division II level, institutions like Saint Anselm face unique challenges and opportunities.

For example, Fairmont State University in West Virginia reports minimal disruption from NIL policies. According to the NCAA compliance officer of FSU, only a small number of athletes have engaged in NIL deals, often involving small benefits like free memberships or meals. The Athletic Director emphasizes that while the university cannot directly facilitate these deals, they are exploring partnerships with companies to connect athletes with potential opportunities. Similarly, the University of Indianapolis acknowledges the potential of NIL for its student-athletes. 

The Associate Athletic Director discussed in an interview the importance of building relationships with local businesses, acknowledging that many Division II athletes can secure deals with smaller, community-based organizations. UIndy is also considering hiring dedicated employees to work with NIL opportunities.

Despite the potential benefits, NIL introduces some issues for Division II schools. Unlike Division I, these D2 institutions often lack resources and media exposure, making high-value endorsements less accessible. Additionally, the absence of uniform state legislation, as seen in New Hampshire, places the burden on colleges to develop and enforce their own policies. There is concern about maintaining competitive balance. 

Schools with more donor based funds or located in larger markets may receive more lucrative NIL opportunities, which could potentially influence recruitment. This highlights the need for fairness among policies that will ensure all student-athletes, regardless of their institution’s size or financial standing, have fair opportunities.

As the NIL policies continue to evolve, Division II institutions like Saint Anselm College must remain adaptable. Working with conference peers, staying informed about legal developments, and having transparent communication with student-athletes are crucial steps. By doing so, these colleges can navigate the NIL opportunity, ensuring that their athletes benefit from new opportunities without compromising the integrity of their athletic programs.

While NIL presents both opportunities and challenges, Saint Anselm College’s policies show their commitment to supporting student-athletes in this new era. Balancing the student’s pursuit of endorsements with academic and athletic responsibilities will be key to sustaining the values and success of Division II athletics.