Saint Anselm College, known (not always positively) for its old-fashioned ways, has really stepped up its game in the social media world. There have been constant posts on Facebook, Twitter, and Instagram.

There is no reason not to know what is happening on campus; whether its senior pub night or New Hampshire receiving another of the snowstorms it is notorious for. These different types of social media interactions are extremely important to the college’s name and reputation.

St. A’s can now gain the interest of others through posting statuses on Facebook or Instagraming a picture of Alumni Hall. These are great tools to catch the eyes of incoming students, alumni, and parents alike, and may even influence more people to attend St. A’s.

Social media is also a great way for current students, faculty, and staff to stay connected with the school as a whole. Individuals have the ability to comment on a picture on Instagram or send a tweet on Twitter in response to a College post.

It is very hands on and this allows students to stay involved with their college. For many, the best part is receiving a favorite or retweet on Twitter. Students are recognized for supporting their school, and this is a great way to keep the community at Saint Anselm College close in the digital age.

These types of websites are absolutely necessary by today’s standards. Social media pages are the main ways people communicate; telephones seem trivial at this point. Social media devices like Facebook and Instagram allow students to actually see photos of certain events or even picturesque scenes of the college campus in as close to real-time as possible. Twitter also informs students, in 140 characters or less, as to what the latest college news is, plus providing links to longer and more involved news pages on the college website.

However, social media is not the end all be all, even in the digital world. There will be instances where individuals do not check their newsfeed and miss out on important campus information. Therefore, old-school marketing steps in.

Many organizations on campus still rely on posters and e-mails to put out the word on campus. The Abbey Players, for example, have a specific day to distribute posters on campus to promote the upcoming performances in the Dana Center. Along with e-mails and the Abbeys themselves posting statuses on social media, the posters are the main form of marketing.

In the past, social media received a negative reputation. Despite some issues on these sites, there are also a lot of positives things that come from Facebook, Twitter, and Instagram. These media tools allow people to find out important information about the college. These online interactions are crucial to keep students involved, aware, and interested.