This year’s Super Bowl was for sure the Super Bowl of all time. On the one hand my Patriots lost which stunk but the game itself was rather enjoyable from a fan’s perspective. The halftime show was also a blast and Bad Bunny was a great pick for the big game this year. However, what was unbearable throughout the game was the ads. Typically the Super Bowl has some fun commercials and trailers for upcoming film releases. This year though, this was not the case. Every commercial break consisted of one or more ads involving AI which come off as unoriginal and the unfortunate truth that AI is here to stay whether we like that or not. What was even more frustrating honestly was the movie trailers. Yes we got looks at Spielberg’s next film “Disclosure Day” and a look at the next installment of the “Scream” franchise, but one movie giant was missing serious firepower this year considering the big releases they have coming up. Disney decided that they were only going to show two trailers at the big game after originally planning for more, including the highly anticipated trailer for Marvel’s upcoming “Avengers: Doomsday” which marks Robert Downey Jr’s return to Marvel. There was no trailer for the Marvel epic, instead we got a trailer for knockoff Avatar and a trailer for a glorified 2 hour episode of a show that Disney absolutely ruined. To add more salt on the wound of no Avengers trailer, which Disney pulled the week of the big game, Robert Downey had the audacity to post a photo to social media of him in a Doctor Doom, who is the villain of the upcoming film , jersey with “Super Bowl: Doomsday” plastered on it. There was clearly a plan to air this trailer at the game and yet Disney thought “no lets show off two films no one is going to see instead”. As the commercials aired and more and more AI ads were playing I kept telling my friend “and yet Disney and Marvel couldn’t give us the Avengers trailer”. Which I believe is a fair point to make. For all the money they make, they looked at their slate of movies and thought to themselves what they chose to show as best for business. Reports are saying they are going to have the biggest marketing campaign we have ever seen for Avengers: Doomsday and yet, it has been underwhelming. The AI ads were dumb, and yet Disney was even dumber for choosing not to show something on the biggest stage that would have set them apart from the rest.